When considering the concept of brand creation and image building in a territorial context, it is essential to remember the individual characteristics of each place. Every city, every building has its own unique history. This uniqueness forms...
Before considering the recipients of marketing activities, it is essential to define objectives tailored to a specific group. The message conveyed in a campaign aimed at prospective students at a particular academic institution will differ from...
Referring to objectives in the context of territorial marketing, this concept is relatively rarely encountered in the relevant literature. This is due to the fact that territorial marketing is primarily handled by local government...
Referring to the objectives in the context of territorial marketing, this concept can be encountered relatively rarely in the relevant literature. This is due to the fact that territorial marketing is practically handled by local government...
When addressing the issue of territorial marketing, it is essential to refer to the origins of this concept. It is relatively new and combines the meanings of the words Marketing and Territory. Marketing is a set of activities aimed at...
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